Mistaking attention for demand
Mindshare, Discord size and impressions are not a pipeline. LOUD reached 60% Kaito mindshare and a $30M FDV, then fell to $1.4M FDV inside two weeks.
Go-To-MarketSprint
Validated with real buyers.
Kristina KlaudyGTM lead, CleevioX
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Why strong products still struggle to find a market
Every one of these is a distribution problem.
Renting users instead of finding them
Keyrock studied 62 airdrops. Eight were still positive after 90 days. In a separate study of nine major airdrops, the median recipient made one token transfer, with zero days between their first and their last.
Building for “the community”
No named segment. Everything gets built for everyone, so nothing is obviously for anyone.
Selling to a buyer who can’t say yes
Over 70% of banks have discussed stablecoins at board level. Their top strategic priorities are still deposit growth, efficiency, cybersecurity and fraud. Board interest is not budget.
Treating the channel as the strategy
A listing and a KOL round are distribution. Something has to be worth distributing first.
Keyrock, “Airdrops in the Barren Desert”, 25 Sep 2024 · Messias, Yaish & Livshits, arXiv 2312.02752, v4 Jul 2025 · Redacted Research via BeInCrypto, 17 Jun 2025 · Cornerstone Advisors, n=416 bank and credit union executives, 29 Jan 2026
Our point of view
Distribution decides who wins now, and you cannot get there on guesswork.
98%
drop from peak TVL for three chains that bought their users with incentives. Two chains with a product underneath are down 18% and 55%
84.7%
of 2025 token launches, 100 of 118, sit below their TGE valuation
63%
of Q4 2025 fintech funding went to mega-rounds, an all-time high, while early-stage share hit a multi-year low
Money is going to teams who can name their buyer. The sprint tells you who to reach, what to say to them, and where.
DefiLlama, TVL against all-time peak, 5 Aug 2026 (USD-denominated, so part of every decline is asset price) · Memento Research via CryptoRank, 20 Dec 2025 · CB Insights, State of Fintech 2025, 22 Jan 2026
What the sprint helps you decide
Our view of your market
Built before the first workshop
Your hypotheses
Where they disagree is the agenda
Test with real buyers
Week 3 and 4
The decision
- Who to win first
- What to say to them
- Which channels to run
- Whether to invest at all
Six weeks. When buyers contradict a hypothesis, we reshape it and test again. If they keep pointing somewhere else entirely, we say that too.
Founder workshop and six-week methodology
Week 1
Align & diagnose
Founder workshop, our independent market review, and a read of your product, customers, data and any previous GTM attempts.
Weeks 2-3
Beachhead
One segment to win first, who inside it signs and who can block, and what has to change in the product to fit them.
Weeks 3-4
Validate
Eight to twelve interviews with real buyers in that segment. Every hypothesis comes back confirmed, changed or dead.
Week 5
Narrative
One-liner, positioning, objection handling, sales deck. Then we sit with the founder until they can tell it without the deck.
Week 6
Launch plan
One or two channels with test budgets and kill criteria, plus the metrics to judge it by.
Go / no-go decision, in writing, at the end of week 4
What you receive
Together, these are your distribution layer. Seven artifacts, all of them usable the week the sprint ends.
ICP and buying triggers
Who to prioritise and why they buy.
Buyer evidence
What the market actually values, in its own words.
Positioning and messaging
How the founder should explain the product so the right customers understand it.
Acquisition hypotheses
Which channels and partnerships to test.
90-day GTM plan
What to execute first, with budgets, owners and kill criteria.
Product opportunities
What to design or build next.
Go / no-go recommendation
Whether to invest, adjust or stop. In writing, with the reasoning.
From validation to implementation
This is where the distribution layer gets built. Open a row to see what the fix involves.
If the sprint identifies…CleevioX can implement…
The sprint names what to fix, and who fixes it stays your decision. We have shipped 50+ products, so we can if you want us to.
ModuleLengthFor teams that…
What we need from the client
The founder, 3 to 5 hours a week
The kick-off workshop, the synthesis session and the pitch session aren’t delegable.
- Kick-off workshop 2 hours
- Weekly check-in 45 minutes
- Research and interview input 1 to 2 hours
- Final synthesis and decision session 2 hours
- Asynchronous feedback as needed
Decisions inside 48 hours
Six weeks has no slack in it. A decision that waits a week costs a phase.
Access to what you already know
Analytics, past interviews, sales call recordings, churn reasons, failed campaigns. Whatever exists, especially the failures.
Next step
Let’s find your fastest path to traction.
Start with a 45-minute working session. We look at the product, who is buying it or who you expect to, and what you have tried so far.
You leave with our read on where the risk sits, in the market or in the product. If it is the product, we point you to Product Discovery.
Product Discovery, eight weeks, a tested prototype and a scope you can priceA proposal, within 2 working days
Scope, timeline, price and a start date. In writing.
Your decision
Nothing is committed and nothing is owed until you sign.
Kick-off workshop
Week one starts 1 week after signature. We hold the slot for you.
Why Kristina and CleevioX
Kristina KlaudyGTM lead
Kristina leads the market, buyer and GTM validation, drawing on experience across crypto, fintech, startups and global brands.
CleevioX contributes product strategy, UX, design and engineering expertise, and can implement the solutions validated during the sprint.
Talk to Kristina